One of the worst parts of getting poorly wasn’t even the physical pain and turmoil, it was the friends who had no idea what to say to me, and so said nothing. (Usually out of fear of not wanting to say the wrong thing, having no words, and not understanding what I was going through.) What I realised was, for me; and many others in so many varying situations, receiving a message that said “I don’t understand, and I don’t know what to say.” would have been a million times better than hearing nothing. And so, Thatch Creative: Empathy Cards, was born. I wanted to create a way for people to be able to take baby steps into empathising with their loved ones. Bridging the gap, and replacing the sympathetic platitudes with empathetic realism. Real life cards; for real life people.
But the cards were not, and are not, the only place in my business where empathy plays a leading role. Empathy flows through my freelance veins too. Whether it’s a small business getting to grips with branding, or a charity needing a comms overhaul and needing to be handed the tools to maintain a sustainable Communications Strategy…I come at all of my freelance projects with empathy. Adopting a fundamental element of “What is it like in this situation for this person/organisation? Let me understand what you’re dealing with so we can make a plan that will be empathetic to who you are, where your story has come from, where it is now, and where it’s going.” And my goodness, if I can’t empathise straight away, I’ll go away and find a way to grasp at the very basic of understanding. Empathy is always available, you just have to be brave enough to ask the questions and find a way to get a shoe in the door of understanding… Even if it takes a while to find it!