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Filtering by Category: Thinking Out Loud
Discover how we rebranded Churches Together in Ashford (a non-profit Christian charity) modernising their logo and website to enhance their church and charity communications.
Read MoreThere is this thing about “understanding” that speaks right into someone’s situation and says “I see you and I hear you”. And doesn’t everyone want to be seen and heard? Is that not the single universal feeling that burns inside every human being’s core desire? In one way or another, we all just want to be seen, to be heard, and to be truly understood.
The dictionary definition of understanding is “sympathetic awareness”. To me, this speaks of not JUST listening but listening with an intent to gain a deep connection to another person’s experience.
It is actively making an attempt to sit in the situation with someone until you feel it for yourself. But understanding isn’t always free. Truly understanding someone can come at a cost. That cost is that you just might feel a bit of their hurt with them, on their behalf.
Read MoreWith social media now being so entirely part of everyday life, it makes it even harder for people with invisible illnesses, to show up guilt-free. The thing about social media is, it’s not real. What’s going on in someone’s life vs what you actually see is vastly different. And so it should be. We have forgotten the art of thoughtfully and privately sharing the most challenging and vulnerable parts of ourselves with the people who have earned the right to hear our full story. Social media isn’t the place for it. And so what has developed is an inauthentic ‘authenticity’ that crafts an alternate reality of our lives. That is not necessarily a bad thing. We all need an escape from the mundane, and sharing the good stuff for everyone to enjoy with us, is an excellent thing. But we have to remember that we cannot judge what’s really going on in someone’s life from a single photo that they post on social media, alone.
Read MoreThis week, Lyle’s Golden Syrup had a rebrand! If you haven’t seen it yet, they’ve found themselves in a bit of a ‘sticky’ situation… The reactions online have been mixed, with the media generally focussing on controversy over excitement.
When it comes to communicating a change in your business, like a shiny new rebrand, there are a few ‘Golden’ rules you can follow to keep the comms positive and be prepared for any negative reactions.
Here are my 3 top tips (Golden rules) for communicating your own rebrand to your audience
Read MoreWhy should Churches invest in quality Comms? It’s a simple question with a simple answer- Because Jesus did. The thing I love so much about Jesus is how He modelled behaviour and attitude for us. He literally showed us how to do everything. And that includes Comms.
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“Empathy has always been a value that has underpinned who I am as a person.”
Empathy has always been a value that has underpinned who I am as a person. From a young age, compassion was at my core, caring for people holistically; emotionally, spiritually and physically, seemed to come naturally. It really wasn’t a surprise that I began my adult career as a Nurse…
I remember in one of my Nursing classes having a disagreement (read *argument*) with one of my lecturers who suggested that care and empathy were not essential qualities in a Nurse. I have worked with (and been on the receiving end of…) Nurses who possess a great deal of care and empathy, and I have also worked with some who possess none. Let me tell you, not one of those Nurses functioning devoid of care or empathy should have their registration. Not only are these essential qualities in a health-care professional, they really are essential qualities in a human.
“Empathy is “the ability to UNDERSTAND another person's feelings or experience…””
People often confuse empathy with sympathy, but there is a distinct difference. The Oxford Dictionary defines sympathy as: "the feeling of being sorry for somebody” caring, feeling for, loving. But empathy goes one step further. Empathy is “the ability to UNDERSTAND another person's feelings or experience…” . Making the decision to put on someone else’s shoes, take a 100 mile walk, until your feet bleed too!
Sympathy looks at a situation and says “I have no idea what you’re going through, but I’m sad for you”. Empathy looks at a situation and says “I have no idea what you’re going through, I’m sad for you, so let me step into the situation WITH you, so I can at least TRY to UNDERSTAND what you’re going through.” It’s like sympathy levelled up!
“…I know the loneliness of hoping for SOMEONE to understand…”
Although empathy has always been a value i’ve held on to, joining the Chronic Illness Club (not a real club, just a metaphorical one…) took my passion for empathy to a new place of importance. I began to empathise with empathy! Going through a seemingly endless supply of tests… being prodded and poked, on the receiving end of both great and poor care and forever in judgemental stares because I “look fine”, gave me a unique understanding of just what my patients had felt so often. But more than that, the feeling of isolation that comes with an invisible illness… Friends and family sympathise so well, they care and they love, but empathy is few and far between, because stepping into a place of understanding for this area of life, is so hard if you haven’t physically experienced what it’s like. Empathy is hard to achieve in some situations… Invisible illness is one of those, and I know the loneliness of hoping for SOMEONE to understand, so well (whilst at the same time, grateful when people can’t understand, simply because I don’t wish that true understanding on anyone).
“…replacing the sympathetic platitudes with empathetic realism. Real life cards; for real life people.”
One of the worst parts of getting poorly wasn’t even the physical pain and turmoil, it was the friends who had no idea what to say to me, and so said nothing. (Usually out of fear of not wanting to say the wrong thing, having no words, and not understanding what I was going through.) What I realised was, for me; and many others in so many varying situations, receiving a message that said “I don’t understand, and I don’t know what to say.” would have been a million times better than hearing nothing. And so, Thatch Creative: Empathy Cards, was born. I wanted to create a way for people to be able to take baby steps into empathising with their loved ones. Bridging the gap, and replacing the sympathetic platitudes with empathetic realism. Real life cards; for real life people.
But the cards were not, and are not, the only place in my business where empathy plays a leading role. Empathy flows through my freelance veins too. Whether it’s a small business getting to grips with branding, or a charity needing a comms overhaul and needing to be handed the tools to maintain a sustainable Communications Strategy…I come at all of my freelance projects with empathy. Adopting a fundamental element of “What is it like in this situation for this person/organisation? Let me understand what you’re dealing with so we can make a plan that will be empathetic to who you are, where your story has come from, where it is now, and where it’s going.” And my goodness, if I can’t empathise straight away, I’ll go away and find a way to grasp at the very basic of understanding. Empathy is always available, you just have to be brave enough to ask the questions and find a way to get a shoe in the door of understanding… Even if it takes a while to find it!
I came across this quote from Barack Obama, which grabbed my heart and reminds me of the “why” behind empathy:
“Learning to stand in someone else’s shoes, to see through their eyes, that’s how peace begins. And it’s up to you to make that happen. Empathy is a quality of character that can change the world.”
I am not a hugely tactile human. I like my personal space. (Don’t get me wrong, I love a hug from the right person, but I don’t necessarily need to be constantly close to other humans as often as most.)
What is connection? And why are humans hardwired for it?
As an introverted extravert, social situations and being around a lot of people, makes me nervous and causes my social butterfly to go into overdrive… which gives the allusion of confidence. I love my own space and my own company. I have never been someone who gets chronically lonely if I’m on my own for a long period of time.
And yet, lockdown has got me pondering the necessity for connection. What is connection? And why are humans hardwired for it?
I have developed the art of compartmentalising my feelings.
I have discovered about myself in the last few months that, when it comes to connection, I really am an all or nothing girl. I have developed the art of compartmentalising my feelings. (Much to the annoyance of my closest people.) And so the first part of lockdown was challenging to me, but not as much of an emotional wrench as it has been for many. The worst part was not being able to fix and be there to comfort the people I love, in their own emotional wrenches. Obviously I missed certain people. But I was able to find my emotional connection from afar when I needed it. That was, until… one day a few weeks ago, when my Saturday was filled with some of my favourites stopping by with gifts and sitting on my front doorstep for socially distanced chats, in person. Not seeing anyone at all, was fine. But this, was the beginning of my unravelling- seeing these people, but not being able to stand close to them, was too much. The compartmentalised boxes that I had so carefully packed away? Yeah, they stopped working.
…I hadn’t felt the weight of the time that COVID had stolen from us…
I then spent an evening sitting on the grass outside my friends’ house. This couple live just a short walk from my home, and theirs has been a second-home when I’ve needed it; a place of refuge, and safety, with people who have earned the right to know me, to challenge me, and be privy to my trust. (Which I never give lightly.) This particular couple will be moving in the next few months to follow an incredible adventure. My compartmentalising had meant that I hadn’t felt the weight of the time that COVID had stolen from us in preparing for their departure. So when the unravelling begun, my first venture out since lockdown, belonged to them. We sat for HOURS at the front of their house, chatting about everything and nothing. But what tipped me over the edge, was the goodbye. Where usually we would hug to say our goodbyes, instead, we stared at each other, not knowing how to deal with not being able to connect. Well that was just the icing on top of the cake.
…being denied the nearness of the ones you love is completely counter to our natural human instincts.
That 5 minute walk home was brutal. The overwhelming grief bubbled up to the surface and I realised in that moment, that being denied the nearness of the ones you love is completely counter to our natural human instincts. Whether you crave constant nearness, or are more reserved with your affection, regardless, we all have an integral necessity for connection in one form or another.
Our family is very close, and this has quite probably been the longest we’ve ever been separated. We have managed to have many zoom calls, and played quizzes from a distance like most families have during lockdown. And technically, we probably could meet together now outdoors. But, I have a very cute (and extravagant) niece who is 4 years old. And we decided that it would be too emotionally hard (and potentially damaging) to her, for us to see each other and not be able to hug and be near each other. [My word, it would be hard enough for US, with an understanding of the whys… let alone her…] Children are hardwired to physically reach out when they want closeness- either in sadness, or happiness, or tiredness… It is inbuilt for children to naturally want to be embraced by their family. And so it really shouldn’t come as a surprise that as adults, whether we care to admit it or not, that instinct remains in some form or another. An inherent necessity for connection.
Surely the pain equates to the love that we have for those people?
As lockdown measures begin to lift in small (but monumental) ways, it poses a challenge to people who gravitate to a compartmentalised emotional existence, like me. It dangles the carrot, of being able to spend time with your people, but not being able to reach out. Not being able to embrace to greet or part. And so I find myself walking the tightrope between avoidance, and leaning into the emotions that the absence of connection brings. (I usually opt for avoidance, but that is something that I have tried to challenge myself on in recent years… That’s another conversation.) Leaning into the pain of this form of connection-separation-anxiety, may be hard, but I would like to think that it could also be transformative. Surely the pain equates to the love that we have for those people? And surely, therefore, in having that action that our instinct usually employs, stripped from us, we might form a deeper understanding of our needs, and how to express the love and compassion we have FOR those people, in a much more meaningful way?
Maybe we will develop a discerning for where we place the privilege of our requited connection.
I would also like to think that this time apart will bring with it a sweeter embrace when that right is restored to its natural state. Maybe we will develop a discerning for where we place the privilege of our requited connection. We might reserve our closeness for the people we really and truly have missed, and the expression would be much more meaningful. (Or maybe the world will become a free for all, and we’ll be hugging strangers on the street.)
I will be trying hard to lean into the pain in a healthy way, filled with learning, and growing. In the full understanding that it may not be easy…
…if we boast in an outrageous love for the people in our lives and yet limit the emotions of being physically separated from them, we just may be limiting our capacity to give to them, the love and value that they deserve.
If you fall into the avoidance camp, and thus far have managed to restrain your emotions that the last few months may be bubbling under the surface, as you actively ignore it… I’d like to challenge you to take a moment and lean into those feelings, in small doses. Because If I’ve learned nothing else, I have discovered that if we boast in an outrageous love for the people in our lives and yet limit the emotions of being physically separated from them, we just may be limiting our capacity to give to them, the love and value that they deserve. I’d hope that the pain attached can bring such beautiful fruit to the way we love and cherish our people. And that might just be worth a bit of emotion.
If you’re missing your people, I have 3 cards that speak right into our current situation, #ReachOutInIsolation and send them some love.
(I even do direct sending. I will hand-write your message and send it directly to them, 1st Class, for you!)
