Comms 101: Understanding the Basics & Why It Matters for Your Organisation
Karen Thatcher
“Comms” quite simply means “communications” and refers to ALL the ways a business, charity or organisation communicates in every form.
Comms are the back bone of an organisation, they are the ways we communicate with people: for, with and alongside our organisation. There are loads of elements of comms (it is not, as most people assume, just “posting on Facebook”). Comms includes: branding; marketing; websites; social media; email; printed materials; even in-person! Whether internally, amongst staff/volunteers/team, or externally to the world. Although the way you do your comms differs from place to place, the basics are the same across most settings.
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